Blog

Programmatic Advertising: Revolutionizing How Ads Connect

Programmatic advertising is revolutionizing the way digital ads are bought and sold. Discover how automation, data, and real-time bidding are reshaping the future of advertising.

Learning the Power of Click-Through Rate (CTR)

CTR, which shows the rate of how often users who see your ad or free product listing end up clicking on it. This article describes how CTR is calculated and how to improve it

Learn about Mobile App Monetization Strategies

Monetizing apps is important for developers and companies to generate revenue, support sustainability, and maintain a stable revenue stream that can be used to further invest in app development, user experience improvements, and ongoing support.

Comparing Monetization: Google AdMob vs. Google AdSense

Google's advertising platforms, AdMob and AdSense, serve different purposes in digital monetization. Understanding their distinctions helps publishers choose the right platform for their needs.